Coca-Cola Unveils New Sparkling Water

AHA! No, I didn’t just have a moment, that’s the name of Coca-Cola’s new sparkling water line. It should be noted that this is the iconic’s brand first new brand in more than a decade, too.

 

AHA’s lineup will feature eight different flavor combinations– Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Black Cherry + Coffee, Orange + Grapefruit, Apple + Ginger, Blueberry + Pomegranate and Peach + Honey and is expected to launch in March (2020).

According to Coca-Cola they started with 800 potential flavors before settling on the eight, “Our partners told us, ‘We don’t need yet another lime- or berry-flavored sparkling water. We need something fresh and new that can help grow the category’. Retailers truly believe in the future of sparkling water and are looking to Coca-Cola to lead. They’re as excited about AHA as we are.”

The waters will be available in multi-packs of 12-fl.-oz. cans and in 16-fl.-oz. individual cans.

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