Frito Lay’s Newest Snack Index Says Americans F(l)avor Global Flavors More and More

According to the most recent Frito-Lay U.S. Snack Index survey, Americans taste buds are changing, or at least broadening. The study shows that Americans are demanding more varieties and branching out from flavor preferences of older generations. And, of course, these new demands are leading to new and more interesting flavors every single day.

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