In 2017, Nestlé acquired Sweet Earth, a California-based plant-centric food company. After the acquisition, Nestlé turned the company into its Plant-Based Protein Center of Excellence. Which, you guessed it– is helping the company venture into plant-based meats and it is starting with the Awesome Burger.
Since Nestlé is one of the largest food companies in the world, you can expect to (eventually) see the Awesome Burger everywhere.