Is Ube the Next Big Food Trend?

No, we didn’t forget the “r” in Uber. Ube is a real thing that you’re likely going to be reading and seeing more of in 2020. Maybe.

Ube is a purple yam originally from the Philippines. It’s like a sweet potato, but with a sweeter taste. The ube is high in healthy carbs, vitamins and fiber. It’s also really good in desserts.

Ube has been popping up here and there in the U.S. over the last few years, but experts are saying 2020 is the year for the purple produce. Happy ube eating!