Target Recently Announced New Grocery Brand: Good & Gather

If you’re looking for another reason to love Target, we’ve got one– Good & Gather.

The retailer recently announced the in-house brand saying shoppers can expect 650 new products in-store by September 15. The brand will eventually have 2,000-plus items available by the end of 2020.

According to a press release, “The idea behind Good & Gather is great food—from dairy and produce to ready-made pastas, meats and more—made for real life. It’s all the good stuff you love without artificial flavors, synthetic colors, artificial sweeteners and high fructose corn syrup. Plus, there are plenty of everyday staples like milk, eggs and other favorites that never have those ingredients anyway.”

Over time, Good & Gather will phase out Target’s existing Archer Farms and Simply Balanced food brands. But, don’t worry– most of those products will be available under the new brand.

Target has also said, via press release, “The introduction of Good & Gather reinforces Target’s commitment to making it easy for guests to discover the joy of food. The new owned brand launch builds on the company’s investments in its Food & Beverage business to enhance in-store presentation and assortment, increase product reliability and expand fulfillment options, such as same-day delivery. “

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