The Magic Ingredient in the Impossible Burger

If you’re alive and breathing, you’ve liked noticed that plant-based proteins are taking over the food world. And if you’re really paying attention, you know that the one burger causing a real scene is the Impossible Burger. The Impossible Burger has been available at Burger King and Red Robin restaurants across the country and is beginning to roll out in grocery stores nationwide by the end of the year.

So, why is the Impossible Burger so different than its plant-based competitors? You guessed it– heme! Heme is a molecule that generates the flavor and aroma of cooked meat and… well, I could explain it or you could watch this video and really learn something.

One thought on “The Magic Ingredient in the Impossible Burger”

  1. Look forward to trying this impossible burger when it come out. We buy the beyond burger at Sobies routinely
    Debora

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